Friday, November 06, 2015

Case Study: Madison Avenue Window Display Illustrations

I had the pleasure of working on a project with Culver Brand Design to develop a group of illustrations for Florsheim Shoes' storefront on Madison Avenue.

Early concept drawings

Fabricated pedestal concept.
Walking figure concept with elongated figures sharing shoes in front of local street scene backdrops.
Window display concept with suspended framed photograph collages and text floating on etched plexiglass.
Concept sketch showing cut-out figures wearing shoes in front of translucent backdrops of city scene fragments.

Display figures

Backdrop displays

Client: Florsheim Shoes
Agency: Culver Brand Design
Creative Director: Wells Culver
Senior Art Director: Bob Nelson
Illustration: Michael DiMilo

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